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Introduction | |
Scotch Whisky is
Scotlands most enduring natural asset. It is
exported to more than 200 markets worldwide - an
unrivalled reach for the product of one country. Scotch is consistently listed amongst the United Kingdoms top five export earners, and year by year, it regularly beats its own export earnings records - all of which creates considerable interest in Scotch, whose appeal as a drink of style and quality is amply demonstrated by its export success. |
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A Personal Investment Opportunity? | ||
In the light of this
success, a number of companies outside the industry are
promoting Scotch Whisky as a worthwhile and potentially
lucrative investment for individuals. The Scotch Whisky Association is not in a position to offer any advice on the purchase or sale of Scotch Whisky as an investment. Nevertheless, it believes that potential investors, in order to assess these offers, should understand something of the structure and operating methods of the Scotch Whisky industry. |
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Scotch Whisky and Its Market | ||
World sales of Scotch
Whisky are currently in excess of 85 million cases - more
than a billion bottles. In order to meet this demand,
Scotch Whisky blenders, whose requirement is for whiskies
aged over different periods, contract with individual
distilleries for the supply of the malt and grain
whiskies they will require, laying down their stocks
several years in advance. It is on the basis of this way of doing business that Scotch Whisky distilleries are able to plan and maintain production at viable levels. As a result, there is no external market for mature or maturing Scotch Whisky, no "Whisky Exchange", no officially published list of buying and selling prices for whiskies from different distilleries and of different ages, no established mechanism for selling. It is possible, subject to availability from distillers, and their willingness to sell, to purchase Scotch Whisky, either newly-distilled or maturing, for personal use. Both new fillings and maturing whisky are also purchased from time to time as a form of speculation, with the intention of re-selling them at a profit. However, it should be emphasised that only an extremely small proportion of the total amount of whisky distilled in Scotland is bought and sold in this way. Thus, any investment made by an individual with a view to selling it on at a profit must be made on the basis of his personal assessment of the risk, and the value of the investment to him. |
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The Promotion of Investment Opportunities | ||
"Opportunities to
invest" have been circulated, most commonly as loose
inserts placed in magazines and newspapers, although
'offers' have also appeared on the WWW. It is clear from
enquiries by individuals to distilleries that potential
investors have been encouraged to believe they can expect
some spectacular appreciation rates - as much as 18 per
cent a year - from their whisky investment. Whisky, however, is no different from other commodities, whose value rises or falls according to supply and demand. The only certainty about owning a cask of Scotch is that it will lose roughly 2 percent of the contents through evaporation each year. Everything else in this context is pure speculation. |
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Liability for Excise Duty | ||
If the investor
ultimately decides to bottle his investment, he should be
aware that it is at the bottling stage that excise
duty becomes payable at current rates. That is,
the rate which applies at the time of bottling, not at
the date of purchase. Thus, the purchase price is only
the initial outlay. The current rate of duty (November 1996) is £18.99 per litre of pure alcohol (to which VAT must be added). Additionally, whilst the cask is in the warehouse, annual storage and insurance charges are likely to be levied, increasing the cost of the investment. Finally, the bottling of small quantities of whisky can prove expensive, if a bottler can be found willing to handle single casks. |
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Digest Before You Invest | ||
Those considering making
a personal investment in Scotch Whisky may wish to take
the following actions:
By way of added safeguard, ask the seller to issue a Delivery Order. This instructs the warehousekeeper to hold the goods to the purchasers order. Check that the details on the Delivery Order are correct, countersign it and send it to the warehouse at once. The warehousekeeper will then have a record of the purchasers signature against which any Delivery Order can be compared. In due course, the warehousekeeper should issue an acknowledgment confirming that he has received the Delivery Order. Please note, neither the Delivery Order nor the warehousekeepers receipt is a document of title. Ownership is determined by the contract of sale. |
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Trade Marks | ||
Those who bottle their whisky for resale should bear in mind that the names of certain distilleries are also trade marks, belonging to the distillery. These might be infringed by their use on any label. | ||
Conclusion | ||
Those who invest in
Scotch Whisky for their own personal use will derive
considerable pleasure and enjoyment from drinking their
own selection when it comes to maturity. On considering their investment decision, potential investors should be aware of the unique nature of the trade in maturing Scotch Whisky. They should realise that there are risks involved, both as regards the potential value of their investment, and the opportunities to dispose of it in due course. |
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