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EUROPEAN
COURT CONFIRMS WHISKY DEFINITION |
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The European Court of Justice ruled
today that a drink is not entitled to describe itself as whisky if it is bottled at less
than the required minimum strength. The legal definition for whisky requires a minimum
bottling strength of 40% abv (alcohol by volume). |
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The Scotch Whisky Association had
taken proceedings against a French company over a drink called Gold River, which was
diluted to 30% abv. The Association claimed the brand broke EC rules. The label
described the product as a "Blended Whisky Spirit" and featured several other
references to whisky, but it was below the legal minimum bottling strength for whisky. |
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The Associations Director
General, Mr Hugh Morison, said: "The Scotch Whisky industry is delighted with
the ECJ decision. This is a vitally important ruling as it helps preserve the integrity
and quality which underpins Scotch Whisky brands. Any loosening of the rules governing
what can be described as whisky would have led to increased unfair competition
by understrength products against genuine Scotch Whisky brands. |
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"The decision against Gold
River sets a valuable precedent. This brand can no longer be sold as whisky. Neither
will the six or so similar understrength drinks currently available in France.
The decision will halt the sale of all understrength products as whisky in, or their
export from, the EU." |
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The Scotch Whisky Association
originally took action against the Gold River brand in the French courts, which passed the
case to the ECJ, where the governments of the UK, Ireland, Germany, Spain and Italy all
argued in support of the Associations action. |